When we started this company and were talking to our designers, developers and marketing teams, everyone asked us if we would have a company blog. Everyone told us that it would be a great way to let customers, partners and the media know what was happening behind the scenes, behind the website and product, and would ultimately help our brand awareness and website traffic. At that point in time when we had a huge lists of “to dos” for every aspect of the business from product development to brand name ideas, the thought of having to spend a few hours a week writing about it all seemed like a low priority so I put it aside.
However… almost 4 months down the track, having successfully launched and shipped a load of beautiful custom bags to 4 continents around the world.. we decided it was about time to step into the world of blogging.
So here’s our first blog post. And to be honest, personally my first ever blog post too! Between the team and I we will try to update this blog at least once a week, with topics ranging from what new ideas we are cooking up to thoughts on the industry in general, as well as the good and bad experiences we are having with our start up. I don’t plan to make this into a fashion or lifestyle blog (we collaborate with plenty of talented professional fashion bloggers already!) so if you are expecting style advice or to see me posing with our newest silhouette on my arm you will be sorely disappointed!
Founder – Wink & Winn